Facebook Ad Marketing

Case Study of Facebook Ad Campaigns

Increased Sales Conversions by 30% & Website Website traffic by 210%

Project Category: SEO Content Strategy & Marketing

Role: Facebook AD Strategist

Project goal

• Result driven Facebook ad planning and strategy
• Designing ad banners and covers into different ad formats and placement
• Composing ad captions and setting ‘call to action’ buttons
• Setting up ad campaigns using demographic values and targets
• Launching multiple goals based ad campaigns
• Monitoring and updating ongoing ad campaigns as required
• Increasing PPC, sales, bookings, and website traffic
• Creating analytical reports on ad campaigns
• Ensuring sales conversions and ROI through running active ad campaigns

Solution

Implementing a complete demographic based Facebook ad strategy and process i helped the businesses attract a steady flow of qualified leads and allow a consultation booking to be made from the website and lead pages. With multiple and stronger call to actions (CTA) and on page appointment booking system, i created a very simple way for the customer to interact with the business. As a result, it increased sales conversions and bookings by 30% in 3 months.

Website traffic was generated using web visitor based advertising campaigns which resulted into increased website traffic by 210% comparing with the previous sessions.

All the ad campaigns were structured to achieve exposure and engagement within given locations and business sectors based on the product and service criteria.

In the whole process, i implemented the basic and assigned task list:

• Planning Facebook ads with strategy
• Designing ad banners and covers into different ad formats and placement
• Composing ad captions and setting ‘call to action’ buttons
• Setting up ad campaigns using demographic values and targets
• Launching multiple goals based ad campaigns
• Monitoring and updating ongoing ad campaigns as required
• Increasing PPC, sales, bookings, and website traffic
• Creating analytical reports on ad campaigns
• Ensuring sales conversions and ROI through running active ad campaigns